Early Movietime hosts included Greg Kinnear, Katie Wagner, Julie Moran, Suzanne Kay (daughter of Diahann Carroll), Mark DeCarlo, Sam Rubin and Richard Blade. Controlling ownership was originally held by a consortium of five cable television providers (Comcast, Continental Cablevision, Cox Cable, TCI, and Warner Cable), HBO/Warner Communications, and various founding shareholders, with HBO directly programming and managing the network...
In 1989, after Time Inc. bought Warner Communications to fend off a takeover bid by Paramount, the new Time Warner company held four of the eight major ownership positions and took over management control of Movietime and renamed the network as E!: Entertainment Television on June 1, 1990; this name change was made to emphasize its widening coverage of the celebrity–industrial complex, contemporary film, television and music, daily Hollywood gossip, and fashion.In 1997, Comcast, one of the minority partners, teamed up with Disney/ABC Cable Networks to buy the channel after Time Warner had exercised their put agreement. Comcast increased the ownership stakes in the network through mergers with forerunners of TCI and Continental under various circumstances.In January 2011, Comcast Entertainment Group, the company's television unit, became a division of the NBCUniversal Television Group, after Comcast acquired a 51% majority stake in NBCUniversal from General Electric. E!'s only sister networks prior to the NBC Universal merger were the now-defunct channels Style Network (then Esquire Network) and G4, along with Comcast's sports networks: Versus, Comcast SportsNet and Golf Channel.E! also carried a simulcast of business news channel Bloomberg Television from 2004 to January 2009, when the latter network had expanded its cable and satellite carriage to a level that allowed the discontinuation of the simulcast.